Auto Responders

Auto-responders play an important role in Email Marketing. You can send emails or updates to your subscribers automatically without the need to login to the system. You can use autoresponders to send a welcome or happy birthday email for instance or set up the system to send an email when someone clicks on a particular link or forwards your email or newsletter.

• To create and manage the auto responders go to "Lists"
• Select the mailing list you wish to create auto-responder for
• Now click on the "Auto Responder" link from the List Options menu.

• Click on the "Create New Auto-Responder" link

This will take you to the auto responder creation screen where you can define the auto responder name, trigger event and the schedule to send the auto responder. You will also need to create the auto responder email which will be sent to the subscriber.

Create New Auto Responder

Name

Name of your auto responder

Triggers on

Select the event that will trigger the Auto Responder. There are five triggers available:

Subscription
If this trigger is selected then when the subscription trigger happens [a subscriber subscribes] the auto response message will be sent. This means the auto response message will be sent to new subscribers for that particular list.

Link click
If this trigger is selected then in the event an existing subscriber of the list clicks on a link contained in the email message body this will result in the defined auto response message being sent to the subscriber.

Campaign Open
This trigger will fire an auto responder when the subscriber opens the campaign email.

Forward to friend
This trigger will fire an auto responder when the subscriber clicks on the forward to friend link and actually forwards the email to someone

Date Information
This type of trigger will only work based on the date fields, such as subscription date, birth date etc.

Send

You can set the auto responder to be sent based on a specified time frame.

(1) Immediately
(2) Seconds later
(3) Minutes later
(4) Hours later
(5) Days later
(6) Weeks later
(7) Months later

• Click "Create Auto Responder & Edit Email" button to proceed to the next screen.
• On the next screen you will have to select one of the methods for creating the auto responder email content.

Method to create auto responder email

From Scratch

This method will allow you to use your own custom html code for creating auto responder email

Template Gallery

The system has several pre-configured templates available - you can select the pre-built template to be used as your auto responder.

You can select this method if you wish to use the built in templates for your auto responders.

Fetch URL

This can be used to fetch the auto responder content from a third party website or your own website.

For this example we will use the first method "From scratch".

Step 1 Sender Information [Settings]

Name

Your subscribers will see this name when they receive your auto responder.

Email Address

Your subscribers will see this email address when they receive your auto responder.

Reply to Information

By default this option is checked - if you wish to have the different reply to information you can un check this option and add the new reply to information to your auto responder.

Step 2 - Content

Embed images to email content

If this option is checked every image within your content will be embedded to your email content, although this may not be a good idea for email campaigns which can have a large number of emails.

Content Type

Select the preferred content type whether you wish to send an HTML or text based email.

Campaign Content

Campaign content has 3 major elements - subject, actual email content and the attachments. You can add your preferred subject link for your auto responder and also can add attachments along with the email content.

Once all the above options are populated hit the "Next" button to proceed to the preview stage.

You can use the preview screen to test your auto responder design by sending a preview email or viewing it online with your browser.

When you are satisfied with the preview email click on the "Next" button and save your auto-responder.

List Segmentation