Creating a New Campaign using a Web URL

The Cloud Based Email Marketing system provides several methods to create new campaigns. This section details how to use the a Web URL to create a new campaign. Other methods of creating and sending new campaigns are covered under Creating New Campaigns.

There are two ways to create a new campaign. You can use Campaigns tab or if you are on the main Dashboard you can click on the Create New Campaign link under the Quick Links.

• click on the "Campaigns" tab
• click on the "Create New campaign" under the campaign browser

As in the screenshot example above you will see that the Campaign Browser provides the ability to view all of the campaigns associated with your your account. You will also be able to track the campaigns which are Sent, in the Outbox, in Draft mode, Scheduled, Paused and Pending Approval.

You can manage tags which can allow you to categorize your campaigns.

Campaign Settings

Campaign Name

Enter the name of your campaign

Recipients

Select the mailing list or a segment for your campaign.You can select single or multiple lists of segments.

Apply A/B Split Testing

By applying A/B split testing you can test different versions of your campaign settings or content. You can set the test size, duration and how to determine the winner. This helps you optimize your campaign in a better manner.

Publish this campaign to RSS Feed

When you check this box, your subscribers will be able to see this campaign in their list's rss feeds.

Google Analytics Integration

The system integrates with the Google Analytics web service to help you track recipient activities on your website coming from your campaign.

Further details on this feature are provided in Working with Google Analytics.

• When you are finished populating these fields hit the "Create Campaign and Edit Campaign Email".
• This will bring up the Create New Campaign selection screen.

• Click on the forth option "Fetch URL" - this will take you to the step 1 of the campaign email.

Sender Settings

Name

Enter the name which will be used for the "From" field of your campaign email

Email address

Enter the email address which will be used for the from email field of your campaign email.

Reply to Information

You can use the same reply to information defined the name and email address fields above or use the new one by un-checking the option and entering the different reply-to information

• Click the "Next" button to proceed.

Fetch Content

Embed images to email content

You can tick this option if you wish to embed the images within your campaign, although this can increase the size of the email if there are many images within the email content.

Content Type

Select the content type - whether you are going to send an HTML email or Text. You can also send a multi-part email which will carry HTML as well TEXT based content and render it at the end-users end according to their email reader.

Subject

Define the subject line for your campaign email.

HTML Content URL

Enter the URL where the content is uploaded.

Attachments

You can attach one or more files to the campaign email you are going to send.

• Hit the "Next" button to proceed.

• Review your campaign by sending a preview email or preview it using the browser and hit the "Next" button to go to the scheduling options of the campaign.

Use the drop down menu "Send" to schedule the campaign

There are four scheduling options available for every campaign

1. Now
   If this option is selected the campaign will start sending immediately.

2. On given date and time
   If you select this option then you will have to set the date and time for the campaign to start sending emails to your mailing lists.

3. Repeatedly
   If this option is selected you will be allowed to set the time and date along with the repeat frequency of your campaign.

4. Never
   If this option is selected then the campaign will be saved under the drafts folder and will never start.

Working with Google Analytics