This section covers Google Analytics integration. It is important for any marketer to understand and analyze the traffic generated from their email marketing campaigns.
Google Analytics can be enabled easily at the time of campaign creation. To enable Google Analytics follow the steps below.
You can set unlimited amount of domain names to track through Google Analytics. The domain names should be entered in the "one per line" format.
* Note that the domain names should be added without the http:// or https:// prefixes.
The system will add necessary variables and information to the links within your email content which in turn will allow you to track the incoming traffic from within your Google Analytics dashboard.
Using A/B Split Testing